GameLab is expanding our services to include physical STEM-related activities and products for several key reasons.
1. Aligning Gaming With Educational Needs
GameLab has built its brand around creating engaging gaming environments and experiences for students and educational communities (e.g., social gaming lounges, esports facilities that foster community on campuses) — essentially using play to bring people together.
Expanding into STEM outreach aligns closely with this mission because hands-on STEM activities (like LEGO challenges or digital simulations) also use play and interactive problem solving as core learning tools. These activities naturally fit within the company’s expertise in designing engaging interactive experiences, but with a stronger academic purpose.
2. Demand for Hands-On and Interactive STEM Learning
Educators and institutions increasingly look for experiential, project-based learning in science, technology, engineering, and math because it boosts engagement, critical thinking, and retention more than traditional lectures alone. Tools like LEGO Education kits make abstract concepts tangible and connect well with how younger learners naturally explore and solve problems.
By offering LEGO-based outreach services, GameLab can help schools and organizations deliver active STEM learning — positioning itself as both an entertainment partner and a technical learning partner.
3. Bridging Digital and Physical Learning Experiences
Modern STEM education increasingly blends physical tools (like LEGO robotics) with digital platforms (like simulators and coding environments). GameLab’s background in social gaming and digital services gives it the ability to create or integrate interactive STEM software experiences that complement physical STEM kits. This hybrid approach is effective for teaching skills like computational thinking, teamwork, and design thinking, which are central to both gaming and STEM.
4. Expanding Impact & Market Reach
Social gaming companies in education typically work closely with universities and K-12 programs. By offering STEM outreach services, GameLab can broaden its audience and revenue streams beyond gaming lounges and facility designs to include workshops, STEM clubs, community events, and school partnerships. This also amplifies the company’s role as a provider of meaningful learning experiences rather than only entertainment-focused spaces.
5. Supporting Workforce & Community Needs
There’s a growing recognition of the importance of STEM skills in the modern workforce and economic development. Outreach programs using engaging tools like LEGO and digital services help spark interest in STEM fields early, support recruitment into STEM programs, and address gaps in access and engagement that many schools face.
For a company already embedded in educational environments, this is a natural extension of its mission: fostering community, collaboration, creativity, and future-ready skills through structured play and interaction.